Bravo!

My first boss was, and still is, a friend.
When i met him for the first time, for an interview to be a stagier in copywriting, he looked at my works ( school works) and told me:
"we are just in the beginning here but we are going to blow it up."

He had just come from the best agency of the country in that moment.

And I was really in the beggining.

Twelve years latter, and many, many copywriters and art-directors later, the place where we used to work doesn't exist anymore. But everybody is Ok.
More than OK, everybody is doing better and better since then.
So much better that, at least ten Cannes Lions in Brazil belongs to those who started working with him.

Of course not all of us decided to keep climbing the stairs to the Pallais, because ,with him, we also learned other things (mostly of them can be found in the video "sunscreen").

And he is a kind of crazy.
By the moment he used to get inside the room in the morning - we all worked in the same room, no that big, in the first year- until the minute he would leave, we knew something would not be missed in that place: energy. He has a lot.

He used to make us complements for good works and give us the bad news with the same optimism.
To see him sad could make us work for 48 hours consecutives.
And after that we knew he would make a party for us, or invent a game, or launch a new song for the week, or make us at least laugh…a lot.

As any other boss he made us tired and mad, many times.
As any good boss ( and I need to say I had many) he was surrendered by good people, and he used to trust on them.
He and his teams won many prizes for that agency, locals prizes and international ones.
But i have no doubt the parties he promoted for us are much more unforgetable than any one of them.
At that time he was tuff, critic, perfectionist and workaholic, and he had his reasons for that.

But he was also sweet and most important of all, a good teacher, because he knew how to inspire everyone of us.

And now, the guy is doing another party, but, I won't be able to be physically there.
So here is my message for him and for all the friends that worked with him:
Let's make life or advertising "du caralho!". Always.

That's it.